Our international team brings indepth experience in executive management, human resources management, coding, front end development, coaching, design, journalism, teaching, singing (!), meditation and writing. 

We work or worked at a variety of international organizations: tech, consumer goods, music, automotive, sporting goods, e-commerce, health, education, public services and retail. 


Ashley Bush, Chief Community Relations. She is an American living in Amsterdam with her family. Passionate about building relationships, Ashley has a Masters Degree in Education with a concentration in School Counseling. She worked as high school counselor in the Washington DC area for six years where she maintained a 100% graduation and career placement average for over 500 students. 

Her FindMino profile is Social, Organized and Enterprising.


Jeff Leinaweaver, Ph.D., GPHR, Chief Creative & Development, American, co-founder, is a senior human resources leader and certified sustainability professional with a unique track record of helping some top organizations address challenging talent acquisition, workforce planning, and leadership development and sustainability/ESG needs. He works at the University of Washington and writes on sustainability, and intercultural management, and wrote or contributed to several books and publications on Storytelling.

Listen to an interview with Jeff in Great Conversations about how ‘finding meaning’ (hence FindMino) is how we lead our lives.

His FindMino profile is Enterprising, Artistic and Social.


Martijn Rijnja, Chief Tech & Design, Dutch, co-founder, leads the design and tech side of FindMino. He is a self-employed Front End Developer and entrepreneur. Martijn has a Bachelors Degree in Computer Science. Started his coding career when 15, when he set up a global gaming group that still exists. He is involved with several start ups, in hospitality and education. Next to his critical role in FindMino, his clients currently are mainly in e-commerce and consumer goods. 

His FindMino profile is Enterprising, Artistic and Practical.


Rogier Rijnja, CEO, Dutch, co-founder, has an extensive background in executive human  resources roles with American and European multinational companies. (Apple, Nike, Amazon, Reckitt Benckiser, Sara Lee, Numico). Rogier did Law School. He is an executive coach, entrepreneur and a non-exec board member of Nasdaq listed IT giant Yandex. And he is a board member of the Bennink Foundation, a charity that supports global projects in Health care, Wildlife, Children and Art.

His FindMino profile is Enterprising, Artistic and Social.


The four of us spearhead the project, supported by a broad network of advisors in psychology, youth counselling, design, tech, finance and business.