Purpose-driven work is the new imperative

With every new generation of young adults, the work culture slightly changes. As a society, we are constantly learning new things and shifting our perspectives. And our jobs are not spared from the transformation. As a result of these changes, young people are looking to gain more from their careers than monetary compensation. Sure, a good salary certainly is on most people’s must-haves. But it simply isn’t enough anymore. Purpose-driven work is the new imperative. In essence, this means that young adults are eager to devote their time to employers who want to make a positive impact. But how did this shift come about? And what is hiding behind it? Read on to find out.

What is purpose-driven work?

It’s hard to give a precise answer to what purpose-driven work really is. However, it’s safe to say that a company that prides itself on a purpose-driven work culture allows its employees to work hard toward something they believe in. Namely, business owners realized that their employees are more likely to be motivated and passionate about their jobs if they could connect with them on an emotional level. After all, most of us spend a third of our day at work every day. So it shouldn’t be hard to understand why doing so for a noble cause would be more attractive.

Simply put, purpose-driven work is work with which come meaning and fulfillment. These kinds of companies do not exist solely for the profit of a handful of people. They provide a helping hand regarding various social and environmental issues. And strive to make everyone included in their operations more successful and satisfied. With that said, it’s evident that the changes in the work culture don’t come only in the form of new, futuristic jobs. They also reflect the level of our society’s awareness.

An old picture of people working in a factory

Why does it matter?

Nowadays, it seems as though everywhere you look, there is an issue that needs to be addressed ASAP. Be it air pollution, racism, or gender inequality – no one is spared. Because of this, more and more corporations are focusing on giving their workers a meaningful purpose. But how exactly do they benefit from that? As it turns out, in more ways than one:

  • Purpose-driven work comes with lower employee turnover due to workers being happy to devote their time to things that matter.
  • Purpose-aware businesses struggle less when it comes to employee productivity and motivation.
  • Social and environmental responsibility increase revenue because consumers prefer companies that care.

Moreover, aside from a happier workforce and more loyal consumers, purpose-aware businesses also contribute to their community and environment. It’s essential to note the difference between greenwashing and genuine environmentalists, for example, since only the latter actually put their words into action.

What do young people want?

Each day, there is a new accusation about Millennials destroying something – diamonds, department stores, even marriage. Still, one thing we can all agree on is that young people destroyed the traditional work culture. And for a good reason! The business world has never been particularly caring toward its environment, which has transformed into a massive issue over time. In the 21st century, greedy, megalomanic corporations became the new normal. However, it soon became evident that the profit-centered approach isn’t really sustainable. As a result, we ended up with severe mental health problems among the working population, environmental issues, and overall dissatisfaction in the workplace.

Passion led us here’ written on concrete

Luckily, young adults eager to devote their lives to fulfilling careers realized that something needed to change. According to research, a whopping 88% of employees consider companies that make money at the expense of society highly unethical and undesirable. The new-age workforce wants to be employed by businesses that actually care about burning issues that surround us all. What’s more, according to the marketing experts at moverstech.com, people want to support purpose-aware companies even as consumers.

How to find purpose-driven work

As a young adult laying out the foundation for your future career and development, you’re probably wondering how you can find and recognize purpose-driven work. Since many corporations are still trying to fix their image only on the outside, this is an entirely valid concern! Business owners tend to cut corners by sweet-talking prospective candidates into accepting offers that bring growth and satisfaction only in the form of abstract thought. And this is precisely why you need to be extra careful! Once you find a potentially attractive employer, do your due diligence and research the company in detail. See how they treat their employees and contribute to the community and environment. Ideally, you want to be a part of a connected workforce in a company that strives to make interaction easy. An employer who puts their empowering words about equality and justice in action.

A young person with blue sunglasses holding a magnifying glass

Keep in mind that a business must benefit everyone involved in its existence – not just the shareholders! Finally, don’t be afraid to leave if things start feeling iffy. As cheesy as it sounds, the world really is your oyster, and all you need is a bit of bravery and perseverance to find your place in it.

In conclusion

More and more employers are realizing that purpose-driven work is the new imperative. The significant changes in work culture are undeniable, and they include much more than comfy office lounges and free food. Young adults crave change, which is evident if we look at the jobs they choose. It’s unclear what transformations await the business world in the future, but one thing is for sure – fear is slowly becoming a thing of the past, and the youth is taking things into their own hands! If you want to learn more about the topic, make sure to visit Findmino.com – an extensive source of valuable and free career and education-related information.

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